What It Boils Down To, My Friends . . .

Is that it’s a beauty contest and a price war out there.

To my clients selling their lofts, condos. townhouses and single family houses. We have two fronts upon which we do battle. Presentation and price are now equally important to buyers. A property that is clean and staged well, must be paired with a realistic offering price. Those that are not will be cast to the wayside, either for being in disarray or for being too expensive. Sometimes, properties will be passed over for both reasons! Get it ready, keep it tidy, and price it right.


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